Covering the Land of Lincoln

Gray names further GM changes in anticipation of the Meredith deal

Gray Television has added additional names to its list of general managers who will soon lead the newly acquired Meredith properties.

Yesterday, Gray announced it was replacing six Meredith general managers. Six more were announced today. Three of the following names, Matt Moran, Pete Veto and Jim McKernan, will replace the GM positions vacated by yesterday’s announcement.

In Cleveland, Ohio, Matt Moran becomes General Manager of the CBS subsidiary WOIO and the CW subsidiary WUAB. Since 2018 he has been managing director of WSAZ and WQWC in Charleston-Huntington, West Virginia.

In Knoxville, Tennessee, Pete veto becomes gm of the CBS subsidiary WVLT and the CW subsidiary WBNX. Veto was Managing Director of WJRT in Flint, Michigan from 2011 until Gray sold the station in September 2021. Between 2014 and 2018 he was also General Manager of Gray’s WTVG in Toledo, Ohio.

In Omaha, Nebraska, Jim McKernan becomes the GM of the NBC subsidiary WOWT. He was named GM of WEEK in Peoria, Illinois earlier this year and previously served as GM of KWWL in Cedar Rapids, Iowa for eleven years. He also served as regional vice president for Quincy Media, overseeing television operations in Peoria, Rockford, Quincy, Illinois; Sioux City, Iowa, Bluefield, West Virginia and Rochester, Minnesota. He also served as Regional Vice President for Bonten Media Group and General Manager of KMTV in Omaha.

In Charleston-Huntington, West Virginia, David Hughes will replace Matt Moran as general manager of NBC subsidiary WSAZ and CW subsidiary WQCW. Hughes has been the Managing Director of Gray’s Charlottesville, Virginia WVIR since 2019. He also worked as the news director at WDBJ in Gray’s Roanoke, Virginia, and worked on the news at WFLA in Tampa, Florida, WRAL in Raleigh, North Carolina, and WMAZ in Macon, Georgia.

In Peoria, Illinois, Peter Russell becomes the GM of NBC and ABC Affiliate WEEK. Russell is the station manager and general sales manager at WEEK. Russell joined WEEK in 1985 as a photographer and reporter and moved into sales a few years later. There he rose to the position of local sales manager, general sales manager and station manager.

In Charlottesville, Virginia Laura Serbon David Hughes will take over as gm and gsm for NBC subsidiary WVIR. She is currently the general sales manager. She joined Gray in 2013 as the regional and national sales director for WBKO in Bowling Green, Kentucky. She has also worked in Chicago, Illinois; Oklahoma City, Oklahoma; Nashville, Tennessee; and Madison, Wisconsin.

The steps will be official after the Meredith sale, which is expected in December, closes. After the sale, Gray will become the country’s second largest television broadcaster, with television stations serving 113 markets serving approximately 36 percent of US television households.

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